94% of Colombian Companies Say Benefits Are for Retaining Talent. Almost None Buy Them That Way.

According to Marsh's 2026 Benefits Benchmark, 94% of companies in Colombia offer flexible benefits primarily to attract and retain talent. Nearly everyone agrees on the goal. The problem is how they buy: off a catalog, like ordering office supplies, without a second thought.

A generic benefits package looks the same at every company in the sector. And if it looks the same everywhere, it stops being a reason for anyone to stay.

Real differentiation isn't about spending more it's about designing the program around your team: coverage, contributions, and terms defined case by case, not picked off a list.

There's something almost no one measures: a benefit no one understands doesn't retain anyone. If your people don't know what they have, that benefit isn't doing its job even though you're still paying for it.

Building a real proposal starts with a conversation about your company, not a generic quote. If that 94% is right, the question worth asking isn't how much the policy costs it's whether your people actually know they have it.

Request a corporate proposal and build a program that actually retains talent.